A fair deal for stakeholders
Briefing for the Communications Bill
FOREWORD
'A Fair Deal for Stakeholders' is intended to be a
contribution to the public consultation on the Communications Bill due to be
published early in 2002. We hope it will assist the political process and
encourage public discussion as the Bill progresses through Parliament.
The Summary provides a plan that we believe will strengthen the position
of viewers and listeners by enabling genuine involvement in determining
programme content policy.
SUMMARY
·
Broadcasters to present the public with
far-sighted plans that demonstrate a real passion for excellence.
·
A new definitive Code of Practice that will
apply to all licensed TV and Radio services.
·
A system of content regulation based on
clearly defined principles ensuring that standards of taste and decency in
programmes will progressively improve.
·
Powers to impose sanctions and a new
offence of bringing broadcasting into disrepute.
·
An independent consumers panel, (or
one-stop-shop) with a high profile and strong links to the viewing and
listening public.
·
Regular promotional TV and Radio programmes
about the work of OFCOM, the Content Board and the Consumers Panel.
·
Publication of regular reports on monitored
programme content, TV and Radio channel performance reviews and analysis of
complaints.
·
The distribution to every household of a
'Factfile' or 'Directory' giving contact information of all TV and Radio
services and inviting comment about programmes.
·
The appointment of a 'Compliance Officer'
for every licensed TV and Radio service to secure that programmes comply with
the Code of Practice.
·
Retention of existing powers to recommend
Proscription Orders against unacceptable foreign satellite channels.
INTRODUCTION
I |
n 12 October 2001 the Department of Culture Media and Sport and the
Department for Trade and Industry jointly published a 'Digital Action Plan'.
The DCMS also announced that Sir Robin Biggam had been re-appointed as Chairman
of the Independent Television Commission and Towers Perrin, the Management
Consultant, published a 'Scoping Project' setting out a detailed scheme
for the future of Communications Regulation.
On 15 October the Communications 'paving' Bill received a Second Reading
in the House of Lords and it passed through Committee Stage on 29 October and 6
November. It was given a Third Reading on the 13 December.
mediawatch-uk recognises that the development of digital technology and
its rapid application into the communications media presents new problems of
regulation which must have a legal framework and a regulatory structure that
will have at its core the interests of the viewing and listening stakeholder.
We acknowledge that the switch to digital requires careful planning and,
above all, a comprehensive information campaign that will dispel public
confusion. It is essential that cost implications are set out clearly with
trustworthy descriptions of the options available.
We note that the Government, in its Consultation 'Regulating
Communications: approaching convergence in the Information Age', stated:
(5.5(a))
"The regulatory process starts with Government. Regulators must
have a clear legislative framework within which to operate. With greater
clarity of duties and objectives comes improved accountability for their
delivery - to Parliament, to ministers and to consumers".
and in (5.5(c))
"The whole process requires transparency. All parties with an
interest must have an opportunity to participate effectively in the decision
making process. Regulators' procedures should be set out clearly, the key
decisions must be explained and their rationale properly understood".
OBJECTIVES AND PRINCIPLES
T |
he objective of any system of content regulation should surely be to
set standards and to provide a proper and effective mechanism by which they
are maintained or improved in line with public expectations. The system should
provide adequate safeguards and appropriate sanctions against those who breach
the standards. mediawatch-uk welcomes that this need is acknowledged by Towers
Perrin in their 'Scoping Project' Report.
As with any system of regulation it must be based on principles that are
clearly defined and it should be obvious to the practitioner and to the viewing
and listening stakeholder what these principles are. The priority task for
OFCOM, therefore, is to establish principles.
The White Paper intends that OFCOM is to be given adequate powers to
establish rules and to impose sanctions. However, there is no indication of
what these rules might be or the circumstances in which sanctions might be
imposed. Further clarification on these points is therefore necessary.
Whilst we accept that there are merits in the current system there is no
description in the White Paper of what the "more coherent system of
objectives and principles" might be. Towers Perrin did not adequately
develop this theme.
The requirement to balance "freedom of speech against the need to
protect against potentially harmful material" needs to be better explained
especially with regard to how the right balance is to be achieved taking into
account the stakeholders' interest. This is especially important because the
White Paper observes that "audience expectations differ".
Expectations are said to be related to "sophisticated assumptions derived
from programme description, time of day and week and context". Towers
Perrin recognised this dilemma but failed to suggest directly how the balance
is to be achieved.
Experience gained by mediawatch-uk, and its predecessor, shows that this
line of reasoning can be, and is, used to justify anything no matter how
offensive, extreme or objectionable it may be. Moreover, we believe that it
conflicts with the Government's evident desire "to combine a lighter touch
in many aspects with tough protection of the genuine public interest in
others".
MEDIA LITERACY
A |
t the same time the White Paper says that OFCOM will have the task of
introducing a three tier system of regulation but it will have to help people
make informed choices about what they and their children see and hear. Towers
Perrin offered no real advice on this question although media literacy is
listed among other factors in Chart E.
From this it is certainly not clear how OFCOM will achieve the
maintenance of high quality content, a wide range of programming and a
plurality of public expression whilst at the same time protecting the interests
of citizens. By promoting media literacy as a way of requiring people to take
on greater responsibility for their own and their children's viewing and
Internet use, OFCOM could place the onus for content regulation on the viewing
and listening stakeholder rather than on the programme providers. And the
provision of "clear, consistent and user friendly information"
reinforces the trend in focusing away from the provider.
mediawatch-uk believes that in
the present 24-hour global broadcasting environment the 'watershed' is outmoded
as an effective means of protecting young people from unsuitable material. The
widespread use of video recorders enabling easy time shifting of programmes has
rendered the 'watershed' meaningless, as has the availability of programming on
the Internet.
The importance attached to rating systems in the White Paper is also
misplaced because these are also at variance with the desire to introduce
"tough protection" against "potentially offensive or harmful
material". Rating schemes safeguard the broadcasters from justifiable
criticism of the excesses they transmit. Relying on "accepted community
standards", which are plainly subject to considerable variation, may
inevitably lead to a rapid degeneration of standards as OFCOM could adopt the
'lowest common denominator' as its guide. This problem was not addressed by
Towers Perrin.
PUBLIC CONFIDENCE
P |
ast experience demonstrates that it is futile to attempt to regulate
content using schemes that are poorly defined, ambiguous and
interpreted only by regulators.
Further evidence of failure in the present system is provided by the
Briefing Update (No7) issued by the Broadcasting Standards Commission
29/1/2001. This shows that "half the respondents in a survey
conducted in 1999 spontaneously said they had a concern about television
output" and that "there was an increase in 1999 in the absolute
numbers of incidents of depicted violence, swearing and offensive language,
while the numbers of scenes of sexual activity were among the highest
recorded".
In order to overcome public concern OFCOM, in its efforts to regulate
content, must firstly establish public confidence. It should require that all
broadcasters do nothing to undermine human dignity or civilised values, that
they show respect for the audience and that they present the best possible
information, education and entertainment. For their part broadcasters must
present far-sighted plans demonstrating a real passion for excellence which
will fulfil the above objectives.
The statutory requirement that
programmes should not offend good taste or decency or offend public feeling
should be maintained but be better defined. A new offence of bringing
broadcasting into disrepute should be introduced.
OFCOM should be required to publish regular reports on monitored
programme content, conduct regular research on public attitudes to content
issues, conduct TV and Radio performance- reviews and publish annual accounts
and analysis of comments received from the public. mediawatch-uk believes that
these requirements will demonstrate a willingness to be accountable.
REGULATING CONTENT
T |
he essential problem, that we hope the Communications Bill will resolve
once and for all, is that up to now there has been no definitive statement of
what constitutes unacceptable programme material.
mediawatch-uk welcomes proposals by Towers Perrin that a Content Board
should be established as part of OFCOM's overall structure. Programmes are the
most important consideration for the viewing and listening stakeholder. It is
important that the Content Board has strong links with the Consumers Panel
envisaged in Chart E of the Towers Perrin 'Scoping Project'.
It is essential that the Board and the Panel have at their disposal a
definitive Code of Practice/Programme Code/Producers Guidelines. Such a Code
should have significant status in the overall scheme of content regulation. It
should, above all, take into account public unease and dismay with the level
and nature of violent and sexual imagery as well as the level of obscene and
profane language that the existing Codes accommodate by their contrived
ambiguity and poor definitions.
The task of regulating content will clearly require such a statement and
we recommend, simply as a starting point, consideration of the BBFC
Classification Guide published in September 2000. The Broadcasting Act and the
BBC's Royal Charter require that programmes should "not offend good taste
or decency". It is evident that films regarded by the Board as
suitable for '18' classification rarely meet with the above requirements and
accordingly should be automatically excluded from broadcast content unless it
can be shown that they comply.
We note with concern that the White Paper makes no reference to
objective standards but instead suggests that "community standards"
will be a primary determining factor in future. Recent correspondence with the
ITC shows that this test of acceptability is already being used in some
adjudications rejecting public complaints about TV advertising rather than the
provisions of its own Code. We would point out that this creates real
difficulties because public consensus has become fragmented as a result of long
term exposure to conflicting ideologies and lifestyles popularised in the
media. The White Paper is not clear at all on how OFCOM will make judgements
about content and the basis upon which it will adjudicate on complaints from
the public. Towers Perrin made no attempt to grapple with this difficulty.
mediawatch-uk believes that the "tiered" approach to content
regulation could easily undermine established standards and could add
significantly to the present public confusion rather than dispel it.
A consequence of the multi-channel television environment is that
audiences have fragmented and in the unedifying scramble for ratings and
audience share standards of taste and decency have collapsed. So bad had the
situation become that The Rt Hon Chris Smith MP, Culture Secretary, issued an
unprecedented rebuke against Channel 5 TV in the House of Commons, 12/6/2000,
and in July 2001 Government ministers expressed dismay following the screening,
by Channel 4 TV, of the 'Brass Eye' programme on paedophilia.
We note that the White paper takes into account the provisions of the
Human Rights Act 1998 and we would expect OFCOM to place due emphasis on the
requirements to protect health and morals which ought to take priority over all
other considerations. Towers Perrin made no specific comment on this matter.
AUTHENTIC PUBLIC OPINION
O |
FCOM must do far more to elicit comment from the general public about
programmes. mediawatch-uk welcomes the formal establishment of the Consumers
Panel but this must be broadly based if it is to reflect authentic public
opinion. The present system of BBC and ITC local and regional advisory councils
provides a useful model but these have tended to conduct business behind the
scenes and few outside the broadcasting industry know anything about them.
OFCOM must ensure that the Consumers Panel has a high public profile with a
single postal address, e-mail address and telephone number regularly publicised
on television and radio. We would also suggest that a 24-hour 'answerphone'
service be established to enable public comment about programmes to be
received.
We note with considerable interest remarks made by Lord Hussey of North
Bradley in his memoirs, serialised in 'The Sunday Times' 28/10/2001,
upon taking up his appointment as chairman of the BBC Governors:
"Another thing which became immediately apparent to me was the
disdain with which letters of complaint were treated. The BBC management felt
that they were not accountable to anyone. The attitude of arrogance was
stupefying"
We welcome and endorse the recommendation made by Towers Perrin for a
'one-stop-shop' that would deal with complaints from viewing and listening
stakeholders about offensive programmes.
Moreover, the work of OFCOM, the Content Board and the Consumers Panel
should be the subject of regular promotional television programmes which could
perhaps take the form of an amalgamation of 'Watchdog', 'Right to
Reply', 'Points of View' and 'Feedback'. OFCOM must ensure
that the broadcasters do far more to canvas public opinion on programme
content. This should be a continuous process for which additional resources
should be made available if necessary.
mediawatch-uk believes that the single most important innovation in
viewer and listener relations has been the introduction by the BBC of the
national rate, 24-hour telephone service for receiving comments about
programmes from the public. OFCOM should establish a
well-publicised equivalent service for the services over which it has
jurisdiction. We suggest that a leaflet be enclosed with the TV licence renewal
notice giving details of how the public can contact OFCOM and/or the Content
Board and/or the Consumers Panel. Additionally, space should be taken in all
programme magazines to promote this public service.
mediawatch-uk acknowledges that the ITC produces and publishes an annual
'Factfile' which is a comprehensive guide to commercial
television services in the UK. OFCOM must produce a similar booklet and do much
more to promote it than the ITC has ever done.
mediawatch-uk believes that the broadcasting authorities have given
insufficient weight to unsolicited complaints or comments from the public about
programmes. Generally, these are a result of genuine offence being caused by
programme content. The response received is almost always a discouragement and
the writer is made to feel foolish and a nuisance. Indeed a recent article in a
national Sunday newspaper referred to such people as "busybodies".
OFCOM must address this serious deficiency in public relations, which would not
be tolerated in any other industry.
mediawatch-uk believes that the Consumers Panel should be expected to
conduct an analysis of complaints and that BBC programmes should be included in
this process. OFCOM must be required by Parliament to devise a definitive
Programme Code that would enable greater consistency and less equivocation in
its "code adjudications". The process of making findings should be
speeded up taking weeks rather than months. The findings should be published
each month and where complaints are upheld this ought to disqualify programmes
from any future repeat screening.
OFCOM'S performance should be regularly reviewed by the Secretary of
State and/or through the Select Committee system in Parliament.
A SINGLE CODE
m |
ediawatch-uk can see no good reason why there should not be a single
comprehensive Programme Code that applies to all television services. This
would serve the public interest. We welcome the Secretary of State's
statement, 'Broadcast' 3 August 2001, that a common code of
practice is being contemplated. To accompany such a framework there should
be a regime of sanctions leading ultimately to a withdrawal of the Licence.
Sanctions should be extended to include breaches of good taste and decency
and/or offences against community standards. We welcome Towers Perrin's
recognition that sanctions will be needed.
At present there is no mechanism through which an aggrieved viewer can
gain relief for perceived breaches of taste and decency regulations through the
judicial system. Whilst it is true that the Obscene Publications Act 1959 can
be invoked no prosecution is possible without the consent of the Director of
Public Prosecutions. That this fact is not mentioned in Annex A of the White
Paper: 'Negative content regulation', is rather curious. We note that Towers
Perrin did not focus on this matter either.
COMPLIANCE OFFICERS
m |
ediawatch-uk recognises that real regulatory difficulties have arisen
from the rapid growth of television channels. It has become impractical to
monitor the entire output of all of them. One way of overcoming this problem is
that OFCOM should require that every licensed TV and Radio Station has its own
resident Compliance Officer who should be accountable to OFCOM through the
Content Board and the Consumers Panel. With new definitive statutory
requirements on programme content accompanied by a well-defined common
Programme Code it should be far easier for breaches in the regulations to be
identified and appropriate sanctions imposed. Such breaches should not be
entirely dependent upon investigations following negative public reaction to a
programme. OFCOM should also have the power to preview programmes if
necessary. In correspondence with mediawatch-uk the Secretary of State has
said that the White Paper contains no proposals to return to a system of
pre-vetting.
It is plainly not in the public interest to have a content regulator
that simply complies with the demands of film and programme makers and/or with
demands made by advertisers. OFCOM must ensure that the balance of power is
shifted towards the viewing and listening stakeholder.
mediawatch-uk notes that new classification guidelines were published by
the British Board of Film Classification in September 2000. Whilst we certainly
do not agree with the latitude permitted to film and video producers the
principle - regarded for so long as impractical - of a workable schedule of
content being devised is now established.
OFCOM must have, as part of its statutory remit, the task of
distinguishing what is acceptable for the electronic media and what is not.
PROSCRIPTION ORDERS
W |
e note with considerable interest the inclusion in 'Annex A' of the
White Paper details of provisions enabling the Secretary of State to issue
Proscription Orders against foreign satellite services given that the ITC or
the Radio Authority makes such a recommendation. Towers Perrin did not
specifically refer to these powers.
It is a matter of great concern that the ITC recommended in September
2000 that a Proscription Order be issued against the 'Satisfaction Channel'.
By December 2001 this Proscription Order had still not been issued by the
Secretary of State. This delay completely undermines the efficacy and validity
of this part of the Broadcasting Act.
CONCLUSIONS
G |
iven that the five existing regulators commissioned Towers Perrin it is
perhaps predictable that the interests of the viewing and listening
stakeholders are not given the highest priority throughout the 'Scoping
Project'. Clearly a different report would have resulted had their brief taken
into account the thinking and experience of numerous groups representing
viewers and listeners.
Many questions relating to content regulation and stakeholder
involvement were not addressed and answers must be found.
mediawatch-uk readily acknowledges that Towers Perrin has produced a
detailed and practical plan for the evolution to a new regulatory regime. There
is clearly a need for clarification and further development with regard to the
regulation of programme content. So far as stakeholders are concerned
mediawatch-uk believes that this is their primary concern and we expect the
comprehensive Communications Bill to deal fully with this matter.
January 2002
The Second Reading debate on the
Communications Bill 3 December 2002 can be seen at: www.parliament.uk (click
on Lords then Debates and select date).
Click here
for mediawatch-uk parliamentary briefing on Clause 307 of the Communications
Bill
Click
here for 'Regulation - The Key Issue'
Click here for 'Empowering the
Viewer'
For news and information visit; www.ofcom.org.uk